Sustainability at Jägermeister

From the ground up

We are convinced: there can only be best nights if we make our contribution to keeping the environment intact. Today and in the future. That’s something we work on every day.
As a family business, we always consider how our decisions will affect the next generation and have a strong commitment to our employees, the environment and society. Curt Mast, the founder of Jägermeister, was already mindful of nature’s precious resources. Natural ingredients play a defining role both in our products and our overall approach: we only take as much as nature can replenish. That principle applies to the 56 herbs, blossoms, roots and fruits that form the essence of our products. We promote night life sustainably and are committed to responsible consumption. We develop innovative packaging designs and focus on sustainable procurement.

Produce Jägermeister stands for sustainability along the entire value chain – from our 56 herbs to the ice-cold shot. We develop innovative packaging designs using sustainable materials, reduce emissions in line with the 1.5 degree target and focus on responsible procurement. Work Jägermeister as an employer stands for flexibility, teamwork and individual development opportunities. We are locally based and act globally. Open-mindedness, as well as respect for people and nature, are central values for us. As a team, we share our common values and see ourselves as the most important driver for achieving our goals. FOCUSSED ON SUSTAINABILITY – OUR FIELDS OF ACTION As a global company driven by our values, we want our sustainability efforts to create a measurable impact. That is why we are constantly working to make our products and our processes even more sustainable along the entire value chain. To solve problems, we make bold decisions and consistently forge new pathways. Together with all our employees, the founding family and our partners, we are laying the foundation for a responsible future at Jägermeister.

Our goals, ambitions and measures are oriented along the fields of action: CELEBRATE - PRODUCE - WORK. Celebrate Jägermeister stands for responsible consumption and sustainable nightlife. Because we are convinced that the best nights are only possible if they can be followed by a good day and more best nights.

Current projects

Jägermeister Volunteering Day

Meister Code

Labels & shipping cartons

Further infor­mation

Click here and learn more about our sustainability strategy, our goals and projects.