Jägermeister Story

No less distinctive than the product is Jägermeister’s brand history, consistently marked by moving ideas and the courage to break new ground. The brand has always been about people who dared to question boundaries and rewrite the rules. With its bold approach, Jägermeister stays close to its target group and shapes the zeitgeist.

The focus is and always has been on community: Curt Mast first made his herbal spirit for his inner circle of hunters. Today, Jägermeister creates the “best nights” for brand lovers around the world. More than an abstract concept, the Jägermeister brand is an attitude we aspire to live every single day.